Laura Pittson is making a comeback to the airwaves, but this time she's trading in her classic gold for a boomerang. The veteran radio presenter is joining Boomerang Radio, a station that's been making waves since its online launch in October 2025 and is now set to expand its reach across Cambridgeshire. This isn't Laura's first stint in Peterborough; she was a familiar face on Hereward FM in the late 90s and early 2000s, including as part of the breakfast show. Now, she's back, bringing with her a wealth of experience and a unique style that's sure to resonate with listeners. But what makes this move particularly intriguing is the station's strategy of building a team of familiar local voices. Chris Tibbles, the breakfast presenter and Head of Programming at Boomerang Radio, has been working hard to create a strong family of presenters. And it seems that strategy is paying off, with Laura and Paul Jackson joining the team. Paul, who previously worked with Chris at Lite FM in Peterborough, brings his own brand of charm and expertise to the table. Together, they're creating a dynamic duo that's sure to keep listeners engaged. But what's truly fascinating is the station's expansion plans. Boomerang Radio is set to launch on the Cambridge multiplex in June, extending its coverage across Cambridgeshire. This move is a strategic one, as it allows the station to reach a wider audience and establish itself as a key player in the region. However, this isn't just about reaching new listeners; it's also about creating a sense of community and familiarity. By adding local voices to the team, Boomerang Radio is fostering a connection with its audience that goes beyond just the airwaves. In my opinion, this move is a smart one. It's a strategic play to establish a strong local presence and build a loyal following. But what's truly interesting is the way in which the station is approaching this expansion. By focusing on familiar local voices, they're creating a sense of community and belonging that's hard to replicate. This is a smart move, as it allows the station to build a strong foundation and establish itself as a trusted source of information and entertainment. However, this isn't just about the station's strategy; it's also about the impact it could have on the local community. By adding local voices to the team, Boomerang Radio is creating a platform for local talent to shine. This is a powerful move, as it allows the station to become a catalyst for local growth and development. In conclusion, Laura Pittson's return to the airwaves is a significant moment for Boomerang Radio and the local community. It's a strategic move that's sure to pay off, as the station expands its reach and establishes itself as a key player in the region. But what's truly fascinating is the way in which the station is approaching this expansion, focusing on familiar local voices and creating a sense of community and belonging. This is a smart move, and one that's sure to leave a lasting impact on the local radio landscape.
